Campaign Story

Choose Your Perk in the Right Sidebar

Mobile users scroll to the bottom and tap on a perk to join in.

Existing Backers – upgrade your support level here.

More details on perks can be found here.

We can accept crypto. Let me know what you want to do here.

Only $4k to go (and 4 days to do it)!

To help cross the finish line on this crowdfunding effort, we have added a MUG PERK – Only $30!

Whether you want to get the mug only, or add it to your existing perk, click on “ONE HOT REWARD” in the right had side bar. This will get you the insulated Holler Roast mug.

Let’s Stretch for the BHAG (Big Hairy Audacious Goal) of $30,000!

October 1, 2020

We did it! We made it to $22,000!

Everyone at the $250 and above level will get a “Sometimes the Beans Come Out” T-shirt and Holler Roast is making tons of progress toward getting our new roaster installed with a venting hood, cooling table and upgraded commercial coffee grinder.

I have been scratching my head wondering how to fit this all in the roasting camper – it is only a 10 by 14 space with rather low ceilings. What to do….what to do…?

Right as we were nearing the latest benchmark, guess what I found? A prefabricated shed-to-building ALREADY FINISHED! This will save us so much time over getting a newly fabricated one and finishing it. Better yet, with building materials up 15%, the used building costs a little less than an UNFINISHED one of similar size.

So here is the thing. It will end up costing about $7,000 to purchase and move this building. We are $8,000 from reaching $30,000. I have some savings set aside to help expand the business, so let’s do this!

Let’s go for $30,000 and a new building.

What perks can you count on, you ask?

* Everyone at the $500 level and above will get a special Holler Roast Insulated Cup with their name on it.

* Backers 14-18 who choose the $250 “Coffee of Thrones” level will get a very special survival box sent to them from Jake Reed of BeyondSpecialAgent.com. This is valued at $50!

* Special Operations Equipment  is making two SEXY day packs with our logo on it in multicam black with red thread. These will be available as part of the extra gift you get when you support this endeavor at the $1,000 level.

Rumor has it that the roaster will be done by the manufacturer today and I will update the page with a photo as soon as I have one.

Thanks for all your help.

Nicole Sauce

Premium Coffee Upgrades Have Been Unlocked

Sept 19, 2020

You did it. You shared and talked about this project with your friends. You upgraded to new levels. You helped us get the word out – and we unlocked the premium coffee upgrade!

Thank you! If your perk includes coffee, now you can opt to have a pound of honey process, Jack’s Bourbon Cooled, or Patrick’s Private Reserve.

Yesterday, when we saw that Daniel had propelled us over the second stretch goal, we did a happy dance inside the house. Then we walked outside and shared the great news. You see, we host an annual event at which we serve food that includes fresh-roasted Hatch green chile peppers, so there were guests at the Holler tasting this year’s batch. They cheered. It was fun.

Then Daniel sent a text message asking what the next goal is, so here we go!

Our next goal is – gasp – $22,000.

We’ve added an exclusive new perk, only three seats, to help us get there. Introducing Brew Tools… an SOE Tool Bag preloaded with important coffee tools. Included are the Holler Roast Tasting Trio, a pour-over cone, 2 pounds of coffee, the Tasting Guide, and a matching burr coffee grinder! We will also invite you to the tasting with John and Amanda Willis, all for $315.

Existing backers who really want the tool bag – upgrade your support level here.

In addition, if we reach $22,000, everyone who supports us at the $250 level and above will receive our brand spanking new T-shirt, “Sometime the beans come out!” (a phrase Nicole utters when filling sampler packs.)

We are getting set to drive to Kansas and pick up the new roaster, possibly as early as this coming weekend!  I intend to send you video of that trip and the other updates that we’re working on as part of this expansion.

Thank you for all your help and for loving our coffee enough to pre-purchase it. Let’s do this!

Nicole Sauce

We Made $14,000!
Everyone Gets eBooks From Amy Dingmann

Sept 14, 2020

Wow! What a day – we made our first stretch goal. This means every single backer will get a copy of Amy Dingmann’s books: It’s Not About Money: Except When It Is and The Homeschool Highway: How to Navigate Your Way Without Getting Carsick.

I can’t begin to explain how thankful I am that Amy has shared her books with us as part of this effort.

We’ve had a ton of support from John and Amanda Willis over at Special Operations Equipment too. In fact, John has offered up some toiletry bags, tool bags and daypacks that we can use to sweeten the perk pot. These things are badass in multicam black with red thread and they will be custom embroidered with the Holler Roast Logo. Very limited stock!

The next stretch goal is $18,000 – and at this amount we will be able to build the bean cooling table that we need in order to cool beans quickly and preserve the best flavor in the roast. In order to get there, we have added 5 seats to the $1,000 support level. There will be no more seats at this level beyond 10 because Patrick at MT Knives only had 10 extra neck knives available that can be custom engraved.

We have added a new Perk level: SOE Good which combines coffee and a custom SOE toiletry bag and coffee with John and Amanda for $200. There are only SIX total available so get them while you can. If you want to upgrade to this level, please fill out this form.

When we reach $18,000 everyone who has a perk with coffee can opt for a bag of one of our specialty beans! Let’s go for that Honey Roast or Jack’s Bourbon Cooled Sumatran!

Thanks for getting us this far – I can’t wait to see what happens next!

Nicole Sauce

We Made It to $10,000! Let’s Spread Our Wings

Sept 12, 2020

We did it! We reached the goal in only two days at about noon today.

I am stunned. In shock, really. I haven’t known exactly the best way to tell you all thank you – or to share with you what happens next.

We were planning to really launch this campaign on Monday. Today is Saturday and we have already reached the goal. We reached it while in Beta mode, where we shared it slowly and kind of quietly to ensure that the technology was really up to the job.

And in just two days, this project was funded.

Thank you to all of you who have emailed, texted, shared and commented. This is the biggest vote of confidence in Holler Roast that I have ever had.

WHAT IS NEXT

Already, some of you have chatted with me about what we will do next. For those of you who want to help me take this further, we decided today to go ahead and “launch” this campaign. You see, with the new roaster comes a need for additional equipment so as we reach further, we can quickly add the venting system we need, the bean cooler, bag filler and even perhaps a storage building for all these 150 pound bags of coffee — because increased capacity means increases in inventory.

Exciting, right?

And with new stretch goals come new perks for all of you who support Holler Roast. Some of them are pretty darn cool. We know you are going to love them.

Keep an eye out tomorrow for the launch.

Thank you for believing in me and my love of coffee.
Nicole Sauce

Stretch Goals

Current backers: Fill out this form to upgrade your support level.

There is so much to do as we upgrade the roaster. The roaster has been ordered and the campaign goes on. Here is what gets accelerated for each $4,000 benchmark that is achieved above the original campaign amount:

* $14,000 allows us to install the new venting system for the roaster

* $18,000 gets the bean cooling system (New perks revealed when previous benchmark is reached.)

* $22,000 results in an upgraded commercial coffee grinder (New perks revealed when previous benchmark is reached.)

* $30,000 means we can install a much-needed building!

We are getting really close to this benchmark. To help things along:

• everyone at $500 and above will get an insulated Holler Roast mug with their name on it
• Supporters at $500 and above will be guaranteed they can get a ticket to the LFTN Spring Workshop
• The next 5 people who upgrade to or add the $250 level will get a Survivalist Box

The Fire

It smelled like burnt rubber meets burnt Starbucks.

Holler Roast Coffee had a roaster fire, and it took us two weeks and more than $500 to get back up and running. Thankfully, our customers were supportive and understanding, but we realized we could continue to pour profits into forcing the roaster to produce beyond its originally intended capacity – or do something better.

We choose better. As always.

First 2 kg roaster installation

For ten years, Holler Roast Coffee has delivered fresh coffee, roasted to order, sourced from the best farms we can partner with. Each year we test and taste many beans to find those best suited for you, our clients.

During this campaign, we’ll presell coffee. This will enable Holler Roast to expand capacity while allowing Nicole Sauce to continue providing the same hands-on customer experience, superlative freshness, and incredible coffee Holler Roast drinkers expect.

But we can do better.

We also want to launch a VIP portal, for extra-special supporters.

Early years: Holler Roast Coffee

The Skinny

What?
Upgrade to a larger roaster and launch an online VIP Portal, made possible by pre-selling coffee.

The next dream

How much?
$10,000 buys the roaster and upgrades needed to support this expansion. Additional Support helps get the additional equipment we need to get started fast.

What do I get?
Choose a package that fits your wants. Pre-order coffee… grab a tasting experience… or become one of our first VIP Portal members, choose a premium perk, and get access to our special HRC webinars on roasting and cupping.

Why now?
By completing the expansion before the Christmas rush, we can tap into existing bean supplies that are expected to wane by winter. The time is now, or we wait another year, so we choose now – with your help.

Your commitment to us over the years is why we are successful. Thank you.

We feel our best customers ought to have first swing at specialty coffees of limited supply – like Honey Process, or Jack’s Bourbon Cooled Sumatran, or our famous Holler Roast Mugs.

The VIP Portal will support this.

We feel our best customers should be able to choose their perks. The portal will support this, too.

Please consider becoming an Al Cappuccino Club member, or, if that is not a good fit for you, grab one of the coffee tasting kits or get coffee roasted to your favorite level. Every pledge helps us meet our goals.

Please consider telling your coffee-lovin’ friends about this Kickstarter campaign by sharing when and where you can.

Make it a Great Week!